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About Product Discovery

A discovery is a preliminary phase in the UX-design process that involves researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. https://www.nngroup.com/articles/discovery-phase/

Five common misconceptions about Product Discoveries.

Five common misconceptions about Product Discoveries.

Product Discovery kick-off workshop

Design and development projects are highly multidisciplinary with team members with a variety of skills and vocabulary use, sometimes with conflicting definitions of terms. A kickoff meeting can make sure everybody is on the proverbial same page regarding all the team members' skills and responsibilities. https://www.nngroup.com/videos/kickoff-meetings/

<aside> 📌 The kick-off workshop is the first activity during the Product Discovery.

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https://www.youtube.com/watch?v=5ij0Vb7EXIk

Goals of the kick-off workshop

Key roles and their responsibilities

Roles Responsibilities
Product Manager • sharing product and business perspective
• sharing assumptions about the target group
Technical Leader • active listening
• Devil’s advocate (asking anything)
UX Researcher • catching potential research questions
• Devil’s advocate (asking anything)
UX Designer • facilitator of the workshop
• taking notes

How to prepare a Product Manager